ScentFluence Aroma Design Studio
Scent Marketing Inc., launched in 2007, as one of the first of it's kind to market and has quickly become the leading authority in the art and science of Scent Marketing and Branding. As a full-service Scent and Sensory Marketing company, Scent Marketing Inc. creates signature ambient fragrances for companies such as lobbies, retail stores, fitness studios, museums, and many other environments in order to cultivate an atmosphere that draws customers, crystallizes brand values and enhances brand experiences.
Scent Marketing Inc. being an expert in Aromacology which recognizes the power of scent to influence business and life. Scent specifically designed to align with a brand's values has been proven to enhance brand identity, increase a product's value proposition, extend a stay, prolong a visit, create lasting memories, and augment client loyalty. Scent marketing not only enhances a consumer or guest experience but can also provide a lasting revenue stream for brands as the signature scent expands into a multitude of scent extensions. It's wonderful to see how powerfully a signature scent, artfully crafted and perfectly delivered, can impact a brand.
Caroline Fabrigas is the CEO of Scent Marketing Inc., a full-service Scent and Sensory Marketing company that has fast become a leading authority in the art and science of Scent Marketing and Branding. A native of the U.K., Fabrigas arrived in the USA in 1980. Since then, Fabrigas has risen through the ranks of the beauty industry holding key positions with some of the top beauty brands in the world. My passion for beauty was, in part inspired by my mother, who was an avid skincare user and user of fine fragrance. Also, one of my favorite subjects at school was chemistry. I was naturally attracted to the beauty industry as it combined equal parts of art and science. I've had the great fortune of working with many of the world's best beauty brands and most esteemed leaders. With my strong foundation forged with Estee Lauder, I then had the opportunity to go on and work with CHANEL, LANCÔME, and CLARINS, PRADA, and co-creating FARMACY Beauty to name a few of the amazing companies I was honored to be a part of.